Marketing Operations Manager, Automation (Fractional - Remote)

Build and optimize Engagement Studio programs, segmentation, nurtures, automation rules, completion actions, dynamic lists, forms, landing pages, and campaign workflows.

Implement and refine lead scoring, grading, qualification logic, and lifecycle management aligned to current go-to-market strategy.

Partner with Salesforce stakeholders to ensure lead and contact workflows, routing logic, field mapping, and sync behavior operate effectively across systems.

Improve database health by identifying gaps related to duplication, stale data, enrichment, and overall marketing automation hygiene.

Evaluate current website tracking and campaign attribution setup, troubleshoot tracking issues, and improve visibility into prospect activity and engagement.

Recommend and implement practical enhancements that improve usability, reporting, sales visibility, and marketing execution speed.

Marketing Operations Manager, Automation

Pardot (Marketing Cloud Account Engagement) and Salesforce

to help strengthen and scale a growing marketing operations function.

This role will serve as a strategic and hands-on partner responsible for improving platform performance, building core automation programs, and driving operational maturity across lead management, campaign execution, scoring, routing, tracking, and data health.

The environment has already been assessed, priorities have been identified, and key workflows are being defined in partnership with other business teams.

Success in this role will come from stepping into that foundation, building efficiently inside Pardot, improving integration and visibility with Salesforce, and helping marketing operations move from basic email execution to a more modern, automated, insight-driven capability.

We are On-Demand, Technical RevOps Experts for Go-to-Market Teams.

RevOpsforce is a tech-enabled consulting firm redefining how B2B SaaS companies scale and optimize revenue operations. We eliminate inefficiencies, reduce costs, and accelerate execution by streamlining tech stacks, automating workflows, and integrating data for full go-to-market alignment. We don’t just advise—we execute, delivering hands-on solutions that drive real impact. Backed by a network of top-tier RevOps experts, we partner with  high-growth companies to build scalable, efficient, and cost-effective revenue engines. If you're looking to work on cutting-edge projects that shape the future of RevOps, we’d love to have you on board.

Type:

Contract, hourly

We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

www.revopsforce.com