Senior Manager, Marketing Events- Contract

8+ years of experience leading large-scale events, conventions, or brand activations in entertainment, media, or pop culture in the US

Demonstrated expertise in O&O marketing, integrating campaign strategy into event and marketing activations based on audiences and business goals

Align and coordinate multiple stakeholders (local/regional marketing, PR, social, creative, partnerships, global events) and external agencies toward a common vision.

Reporting to the UCANZ Regional Marketing Director, this role will be responsible for planning and executing all events in the region, overseeing the full end-to-end process.

This role will own the Events strategy for the region, based on the broader regional strategy and aligned with Crunchyroll's lines of business and key partner goals within each event.

The Senior Events Marketing Manager will lead concept ideation, production coordination, agency selection, licensor approvals, convention negotiations, and panel production and execution.

This role will work closely with cross-functional teams—including Brand Marketing, PR, Creative Services, Partnerships, among others—to ensure seamless delivery of events that drive impact and engagement.

With a strategic mindset and hands-on leadership, the Senior Events Marketing Manager will take full ownership of regional events, ensuring they meet expectations, remain on budget, and deliver positive experiences for both our licensors and our audiences.

Drive concept ideation and ensure integration of creative, strategic, and audience-first approaches.