Senior Marketing Manager (EMEA)

Ideally 7+ years of B2B SaaS marketing experience with part of this focused on regional or field marketing, that drive measurable pipeline and revenue.

Demonstrated ability to create and execute regional marketing strategies tailored to drive new customer acquisition, expand the existing customer base, and elevate the brand presence within the assigned region.

Worked and thrived in an international organisation, you know the strength that comes from diverse viewpoints and others experiences - and seek to learn from them

A mindset geared towards innovation and creativity, with a willingness to experiment and take calculated risks to achieve breakthrough results.

Strong analytical skills; you know your way around typical MarTech e.g., Salesforce, HubSpot, webinar and ABM tools (e.g., Splash, 6Sense) to prioritize, measure, and optimize programs.

Exceptional collaboration and communication skills; ability to influence cross‑functional teams (Sales, SDR, CX, Global Marketing teams) without direct authority and operate with operating rigor.

Establish and own the plan that translates GTM goals into events and regionalised campaigns which leverage and extend global marketing programs. You’ll work closely with the global ABM and DG team to make sure campaigns are locally relevant - localising content, journeys, and messaging for buyers across segments and industries to generate and accelerate pipeline and revenue for both new logo and expansion.

Event Management: planning and execution of regional events, trade shows, webinars, and other marketing activities, focusing on creating impactful brand experiences and generating high-quality leads and account engagement.

Pipeline Management: Drive the creation and management of a robust pipeline of new logos and expansion opportunities through targeted and innovative events and regionalised campaigns

Cross-Functional Collaboration: Collaborate closely with Sales, SDR (Sales Development Representatives), People Science, and customer success teams to synchronize marketing efforts with overarching business goals, ensuring a cohesive and unified approach to market co‑plan quarterly activities, run retrospectives and continuous improvement measures, and ensure follow‑through lead management to opportunity conversion via rigorous post event follow‑up and nurturing.

Business acumen and influence: Apply a strong understanding of sales priorities, customer needs, and the regional competitive landscape to shape plans; provide feedback loops on regional messaging and market needs back into global campaign teams - advocating for regional needs and priorities and ensuring alignment with global strategies.

Leveraging local partners to run joint events and webinars that influence pipeline and accelerate deals.