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Senior Customer Lifecycle Strategy Manager
At a Glance
- Location
- Bethesda, Maryland, United States; Vancouver, Washington, United States; Waltham, Massachusetts, United States
- Experience
- 8+ years
- Compensation
- ry range for this position is $94,080 - $134,400 + variable compensation + ben
- Posted
- 2026-06-10T14:46:02-04:00
Key Requirements
Required Skills
Domain Knowledge
- Marketing
- SaaS
Benefits & Perks
ive. In addition to comprehensive benefits we offer holistic mind, body and lifest
Requirements
8+ years of experience in lifecycle marketing, customer engagement, digital customer experience, or customer journey strategy within B2B SaaS
Proven experience building modern and dynamic lifecycle programs and customer journeys from the ground up
Strong understanding of SaaS onboarding, adoption, retention, and expansion motions
Experience operating as a senior-level IC and influencing cross-functional stakeholders
Experience leveraging AI tools to accelerate content development and lifecycle execution
Familiarity with lifecycle and customer engagement platforms Pendo, Marketo, SendGrid, Salesforce preferred
Responsibilities
Build the company’s lifecycle marketing and customer journey strategy from the ground up
Design scalable customer journeys across onboarding, adoption, engagement, expansion, and retention
Develop customer segmentation and behavioral engagement frameworks
Partner cross-functionally to align customer touchpoints, communications, and digital experiences
Build lifecycle programs across email, in-app guidance, education, webinars, community, and customer engagement channels
Create scalable messaging and content leveraging AI-assisted workflows and internal subject matter expertise