Director, DTC Growth and Web Experience

8+ years of experience in eCommerce at a fast-paced consumer brand, with at least 3 years in a senior leadership role owning revenue targets.

Ideally within a hardware + subscription business.

Proven track record running a high-velocity experimentation program (A/B, multivariate) at scale, with direct ownership of CVR improvement and measurable revenue outcomes.

Strong analytical foundation – you're comfortable in data, can build a financial model, and translate performance metrics into clear strategic recommendations for executive audiences.

Deep experience owning the end-to-end customer journey on a DTC web property, including funnel optimization, personalization, post-click landing experience, and web subscription conversion.

Demonstrated ability to drive cross-functional alignment across Product, Engineering, UX/UI, Analytics, and Marketing without direct authority over those teams.

Competitive pay and benefits.

Medical, dental, vision, life and disability insurance plans (100% paid for US employees). We offer supplemental plans for medical and dental for Canadian employees.

401(k) plan with company matching program in the US and RRSP with DPSP plan for Canadian employees.

Employee Assistance Program (EAP) for mental wellness.

Flexible PTO and 12 company wide days off throughout the year.

Winter and Summer Weeklong Synchronized Company Shutdowns

The way families find, evaluate, and buy our products is changing fast.

Users no longer follow a tidy funnel.

They follow the fastest path to trust, moving across search results, AI answer surfaces, app stores, and our owned web properties before making a decision.

As the Director, DTC Growth & Web Experience you will be responsible for implementing the global eCommerce strategy to unlock the next phase of growth for Life360’s DTC business.

You will apply a business lens to accelerate growth, optimizing the customer journey to enhance the customer experience and deliver commercial outcomes.

This is a senior team leadership role responsible for the global DTC site roadmap, end-to-end conversion strategy, and the experimentation and personalization programs that drive measurable revenue impact.

As you'd expect from a company obsessed with keeping families connected, the eCommerce team moves fast and takes the member experience seriously – because a clunky flow is its own kind of broken promise. Sitting inside Journey Marketing, were a mix of merchandisers, marketers, data folks, and designers who all care about the same thing: turning every member touchpoint — from first website or app visit — into long-term loyalty and lasting relationships. From the online store to in-app purchases to wherever commerce shows up next, this team builds the experience that turns interest into purchase. If you like owning outcomes, thinking in systems, and turning "maybe" into "yes" at scale, you'll fit right in.

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app,Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 97.8 million monthly active users (MAU), as of March 31, 2026, across more than 180 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who are basically family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit

life360.com

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Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US and Canada) regardless of any specified location above.