Senior Paid Media Manager

Relevant certifications (e.g., Google Ads, Meta Blueprint) preferred.

The salary range for this position is $

99,919 - $125,000.

In addition to the annual salary, this role is eligible for an annual bonus based on the terms of Choice's Management Incentive Plan (MIP).

Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:

Competitive compensation and benefits, including medical, dental, and vision coverage

Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance

is a senior individual contributor responsible for leading and optimizing paid media programs across the full funnel to drive measurable business results.

This role owns day‑to‑day agency partnerships and serves as a subject‑matter expert across performance media channels to ensure media investments are effective and efficient.

partners closely with Brand, Analytics, Creative, Finance, and external agencies to translate insights into action and continuously improve performance.

This role operates with a high degree of autonomy, influencing decisions through data, expertise, and strong cross‑functional collaboration.

Own and lead full‑funnel paid media strategy and execution across Paid Search, Paid Social, Display & Video, and ensuring alignment with business objectives and performance goals.

Serve as a subject‑matter expert on performance media channels and platforms, guiding channel mix, optimization approaches, and investment recommendations.

Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too.

At Choice, we are united by the simple belief that tomorrow will be

even

better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business.

Our corporate office locations:

North Bethesda, MD