Senior Manager, B2B Performance Marketing

8+ years of experience in B2B performance marketing, with a strong track record driving measurable acquisition growth across both product-led (self-serve) and sales-led motions.

Proven track record of managing $10M+ performance marketing budgets and delivering measurable pipeline, revenue, and customer impact.

Demonstrated success optimizing toward CAC, LTV/CAC, payback, and incremental impact across scaled acquisition portfolios.

Deep expertise across core acquisition channels including search and social, with experience evaluating diminishing marginal returns and reallocating capital to unlock incremental growth.

Strong analytical and financial acumen, with experience building forecasts, scenario models, and investment cases in partnership with Finance and Analytics.

Experience developing and executing experimentation roadmaps, including incrementality testing, geo-testing, and audience segmentation strategies.

As Senior Manager, B2B Performance Marketing, you will lead strategy and execution across merchant acquisition channels for Restaurants and New Verticals within DoorDash’s Marketplace business.

You will be responsible for delivering predictable, efficient, and scalable merchant growth across the United States and Canada.

You will oversee a team of four performance marketers and own performance across search, social, programmatic, affiliate, direct mail, and emerging acquisition channels.

You will be accountable for core acquisition KPIs—including CPA, LTV/CAC, payback, and incrementality—while continuously improving forecasting accuracy, channel mix, and return on investment.

This role requires strong operational rigor and strategic thinking.

You will optimize existing channels, expand reach and penetration across geographies and verticals, and identify new growth levers that drive incremental merchant acquisition.

DoorDash’s Growth Marketing organization drives acquisition, activation, and retention across consumers, dashers, and merchants. Within Growth, the

B2B Performance Marketing team owns the supply side of DoorDash’s marketplace flywheel

, responsible for acquiring and activating restaurants and new vertical merchants (grocery, convenience, alcohol, retail, and emerging categories) onto the platform.

The broader B2B Performance Marketing organization also supports growth across DoorDash for Business, DoorDash Ads, DoorDash Commerce Platform, and 7Rooms. This role is specifically focused on Marketplace supply growth—driving merchant acquisition across Restaurants and New Verticals in the United States and Canada.

The team manages an eight-figure annual performance marketing portfolio, deploying investment across search, social, programmatic, affiliate, direct mail, and emerging channels to drive efficient, high-quality merchant growth. As DoorDash expands across the U.S. and Canada and deepens penetration within existing markets and verticals, this team plays a critical role in sustaining marketplace health through predictable supply growth.