Automation Sales Manager

If this sounds like you, Formic may be the right place for you!

You absorb complexity so customers don’t have to.

Whether your customer is external or internal, you focus on delivering experiences that are clear, fast, value-added, and outcome-driven.

You value data over ego and strong opinions loosely held.

We use AI-powered tools in some interviews to help our teams evaluate candidate responses, but all final hiring decisions are made by humans.

You can learn more about how AI is used in our recruitment process by reviewing our AI Hiring Disclosure linked

At Formic, we believe people do their best work when they feel supported both professionally and personally. That’s why we offer a comprehensive benefits and perks package for full-time, U.S.-based team members, including:

Equity in Formic: Participate in our stock option program and share in the success of a fast-growing start-up backed by leading global investors

Competitive & Uncapped Commission Structure: Designed to reward performance and impact in commission-eligible roles

Comprehensive Healthcare Coverage: Medical, dental, and vision insurance through Blue Cross Blue Shield and Unum, with 99% of employee premiums covered and 75% coverage for dependents, with optional buy-up plans available

Additional Insurance Benefits: FSA and DCFSA, life insurance, short-term disability, and long-term disability through Unum, all 100% employer-paid

Employee Assistance Program (EAP): Fully funded by Formic, offering support when you need it most

As an Automation Sales Manager, you will be responsible for revenue growth and market expansion within your territory.

You will develop and execute a strategic territory plan, build deep knowledge of the regional manufacturing landscape, and establish trusted relationships with manufacturers, integrators, and strategic partners.

You will work directly with customers to evaluate automation opportunities, define project requirements, and collaborate with Engineering and Solutions teams to develop system concepts.

You will also lead commercial negotiations and own the full sales cycle from initial engagement through contract execution.

This is an individual contributor role responsible for driving territory growth, building a strong pipeline, and delivering consistent revenue performance.

Own and execute a regional territory strategy to drive pipeline growth and revenue attainment

Formic’s Sales Team drives adoption of automation across SMB and mid-market manufacturing. The team partners closely with Engineering, Solutions, and Customer teams to educate manufacturers, develop territory strategies, and build pipeline through disciplined outreach and consultative selling.

Formic is on a mission to reshape American manufacturing by making automation accessible to every factory. As labor constraints rise, costs increase, and global competition intensifies, automation is no longer optional for manufacturers that want to stay competitive.

We deliver automation through a Robotics-as-a-Service model that combines industrial robotics, proprietary software, and full-service support into a single, integrated solution. By removing the traditional barriers of cost, complexity, and risk, we enable manufacturers to deploy automation quickly and realize measurable gains in throughput, safety, and operational efficiency without large upfront capital investment.

Backed by leading investors including Lux Capital, Initialized Capital, Blackhorn Ventures, and Mitsubishi HC Capital North America, Formic is scaling rapidly and building the foundation for a new era of high-performance, Made in America production.

Home Office Stipend: A one-time allowance for fully remote and hybrid employees to support an at-home or on-the-road work setup

Monthly Cell Phone Reimbursement: Monthly stipend toward personal phone and internet expenses

Flexible Time Off: Take the time you need, when you need it, supported by our flexible PTO policy