Employer Brand Manager

For candidates living in Ontario and British Columbia, the expected salary range for the role is currently $74,000 - $95,700.

Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role.

Note: Thumbtack uses AI tools to support our resume screening process. However, our Recruiting team’s expertise and judgment guide hiring decisions.

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Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law.

Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact:

As an Employer Brand Manager, you’ll partner closely with the Director of Employee Communications to shape and execute Thumbtack’s employer brand strategy across external campaigns and internal storytelling.

You’ll lead mid-to-large scale initiatives from concept through launch, turning our mission, strategy, and culture into compelling narratives and experiences for candidates and employees.

In close collaboration with Recruiting, Employee Experience, Brand, Communications, and external partners, you’ll ensure consistent messaging and seamless execution across channels.

With a high degree of autonomy, you’ll use data and stakeholder insight to measure impact, refine programs, and strengthen Thumbtack’s position as a virtual-first employer of choice.

Own the day-to-day execution and optimization of key employer brand channels, including LinkedIn and Glassdoor, using a data-driven approach to manage a recruitment marketing content calendar that brings Thumbtack’s mission, culture, and business priorities to life while driving measurable growth in engagement, reach, and brand perception.

Develop data-informed campaigns and storytelling initiatives that increase brand awareness, strengthen talent attraction, and improve key recruiting metrics.

We shape how it feels to work at Thumbtack. The Employee Communications team sits at the intersection of culture, communication, and brand. We translate Thumbtack’s mission and strategy into meaningful moments for employees and candidates alike. By bringing together internal communications and employer brand storytelling, we ensure our values are not just articulated, but experienced.

From leadership messaging to recruiting campaigns and key company moments, we create a cohesive narrative that resonates from a candidate’s first interaction through long-term employee engagement, reinforcing who we are and what we stand for at every step.