employerdirecthealthcare

Product Marketing Manager

Apply Now

At a Glance

Location
United States
Work Regime
remote
Experience
3+ years
Posted
2026-02-27T00:00:33-05:00

Key Requirements

Required Skills

Figma

Domain Knowledge

  • Healthcare
  • Marketing

Benefits & Perks

Health Insurance

Medical Insurance Dental Insurance Vision Insurance Short

Requirements

Minimum of 3 years of experience in product marketing

Minimum of 2 years in the healthcare industry

Excellent writing skills with the ability to pair impactful language with effective visuals

Exceptional attention to detail and ability to consistently meet deadlines

Demonstrated ability to use data to tell compelling, results-driven stories

Strong listening skills to translate high-level conversations into clear, actionable takeaways

Compensation & Benefits

Medical Insurance

Dental Insurance

Vision Insurance

Short & Long Term Disability

Life Insurance

401k with company match

Responsibilities

Develop messaging frameworks and narratives that relay our brand value to specific audiences.

Create internal and external sales enablement collateral—including buyer personas, objection handling, presentations, one-pagers, customer case studies, and product demos—that increase win rates and reduce deal cycles. Consistently update and evolve materials to ensure accurate messaging and data; maintain strict quality standards for all public facing content.

Research and analyze market trends, buyer behavior, and competitor positioning, and empower cross-functional teams with relevant insights.

Influence the product roadmap by surfacing insights from from client, partner, and member feedback, and identifying opportunities for growth and innovation.

Develop, implement and manage scalable processes, such as reporting, win/loss analysis, and member testimonials, to scale impact and ensure consistent application of best practices.

Help establish the Product Marketing function at Lantern as a force multiplier for our growth strategy.