SonicAutomotive

Powersports Dealership Controller - Space Coast Harley Davidson

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At a Glance

Location
Palm Bay, Florida, United States
Employment
Full-time
Compensation
financial guidelines. Salary: $90,000 - $120,000 / year, based on experience
Posted
2026-03-19T15:19:09.299Z

Key Requirements

Required Skills

ExcelMicrosoft Office

Benefits & Perks

Health Insurance

: Medical, Dental & Vision Insurance 401(k) with Company Match Paid Time Off

Requirements

Dealership or Powersports Controller experiences is required.

Lightspeed experiences is highly preferred.

Experience performing multiple reconciliations including vehicle inventories, floorplan, and vendor accounts.

Very strong computer skills, particularly with Excel and the Microsoft Office suite.

Knowledge of California labor laws a plus.

Some travel is required being that the dealerships are in California and Florida.

Compensation & Benefits

Sonic Powersports offers the following Benefits:

Medical, Dental & Vision Insurance

401(k) with Company Match

Paid Time Off

Access to leadership and personal development programs

Casual dress code

Responsibilities

Sonic Powersports is seeking a Controller to support three Harley-Davidson dealerships we are acquiring in California and Florida. This is a fantastic opportunity for the right candidate to join our team during an exciting period of growth and contribute to one of the fastest-growing powersports groups in the country.

As part of Sonic Automotive, the Controller is responsible for ensuring strong financial controls are implemented and consistently executed in compliance with generally accepted accounting principles (GAAP) and Company policies. The Controller leads the dealership office staff, ensuring the timely and accurate completion of all assigned accounting and financial responsibilities.

The Controller serves as a key business partner to the dealership General Managers and operates under the direction of the Regional Controller. This role is responsible for maintaining accurate financial records, safeguarding assets, and ensuring all policies and procedures are followed.  In partnership with the Powersports Central Office and Corporate teams, the Controller oversees all dealership financial operations, including payroll, daily accounting functions, accounts payable, accounts receivable, and asset management.

Duties and Responsibilities

The Controller’s primary responsibility is to ensure that all books and records are accurate at all times.

Ensure all Company policies and procedures are clearly communicated and consistently followed.

About the Company

Sonic Powersports is a high-volume group of franchised motorsports dealerships representing iconic brands, including Harley-Davidson, Indian, Victory, and leading metric manufacturers.

As part of the Sonic Automotive family, we leverage our deep experience in franchise and used vehicle dealerships, advanced technology, and proven operating strategies to reimagine how powersports dealerships are managed and grown.

We proudly embrace the Harley-Davidson and powersports culture — passion, freedom, individuality, and performance — while maintaining the operational discipline and accountability of a Fortune 300 organization. Our team is made up of enthusiastic, motivated professionals across Accounting, Sales, Service, Parts, and Apparel who are committed to excellence.

Above all, we are dedicated to ensuring our customers have everything they need to “live the dream” on their motorcycle, ATV, UTV, trike, or personal watercraft.

Must have Dealership Controller Experience.