Senior Manager, Web Marketing

You are a strategic, customer‑focused thinker who constantly seeks opportunities to improve digital experiences and web performance.

You have deep experience in website strategy, UX/UI, digital experience management, and design systems for both B2B and B2C environments.

You are able to review, refactor, and ship production‑ready code using modern web technologies such as HTML, CSS, JavaScript, React, PHP, SQL, and Laravel.

You are skilled in SEO, analytics, experimentation, and conversion rate optimization across diverse user journeys.

You understand content architecture, CMS governance, and how to design intuitive information structures.

You bring expertise in UX/UI, CRO, and eCommerce flows, including direct‑to‑consumer engagement models.

As the Sr. Manager, Website Marketing, you are a leader with a “marketer’s mindset and developer’s skillset” who will lead the strategy, performance, and evolution of Edmentum’s digital presence across our B2B and DTC web properties. You will shape exceptional user experiences, strengthen site reliability and security, and drive measurable business impact through design, development, SEO, and analytics leadership.

In this role you will:

Lead the long‑term vision and strategy for Edmentum’s website ecosystem, ensuring it delivers exceptional experiences and business value.

Drive UX/UI excellence, experience optimization, accessibility, and A/B testing to elevate usability and conversion performance.

Oversee information architecture, SEO strategy, and messaging alignment to improve search performance and user intent matching.

Guide development execution and contribute hands‑on engineering expertise to ensure secure, scalable, fast, and resilient web infrastructure.