Business Systems Analyst, Marketing

3+ years of experience as a Business Systems Analyst (or in a closely related role) supporting go-to-market systems, with a focus on Customer Relationship Management Experience as a Business Systems Analyst (or in a closely related role) supporting go-to-market systems, with a focus on customer relationship management (CRM) and marketing operations use cases.

Hands-on experience working with platforms such as Salesforce and Marketo; familiarity with Configure, Price, Quote (CPQ) tools is a plus.

Ability to gather, document, and analyze complex requirements from Marketing, Sales, and Partner teams, then translate them into clear, scalable system and process solutions.marketing, sales, and partner teams, then translate them into clear, scalable system and process solutions, including leading discovery sessions and requirements workshops, defining success metrics, and aligning stakeholders on outcomes.

Strong analytical and problem-solving skills, including experience performing gap analysis between current-state processes and desired future state.

Understanding of Lead to Cash (including Lead to Opportunity) processes, industry best practices, and emerging trends.

Experience leading discovery sessions and requirements workshops, defining success metrics, and aligning stakeholders on outcomes.

Partner with Marketing Operations and Partner or Channel stakeholders to understand goals, pain points, and priorities across the Go-To-Market systems ecosystem.

Lead discovery sessions and requirements workshops to gather, document, and validate complex business requirements for new initiatives, system enhancements, and process improvements.

Translate business needs into clear user stories, functional requirements, and success metrics that guide technical design and implementation.

Conduct current-state and future-state assessments, including gap analysis, to recommend solutions that balance quick wins with scalable, long-term improvements.

Support and optimize key Lead to Cash and Lead to Opportunity workflows across CRM and marketing technology, with a focus on improving efficiency, data quality, and reporting readiness.

Collaborate closely with cross-functional teams (including Sales, Marketing, Partner teams, and IT) to align on process definitions, system behavior, and measurable outcomes.

On GitLab's Lead to Cash team, we’re responsible for the systems and processes that power our customer journey, from initial marketing contact through revenue recognition. With a focus on Lead to Opportunity workflows, we partner closely with Marketing, Ecosystems, and Sales to turn business needs into scalable, measurable solutions across our go-to-market systems ecosystem. You'll join a fully remote, globally distributed team that collaborates asynchronously and documents how we work so stakeholders can understand decisions, requirements, and processes. We’re currently focused on optimizing marketing operations and partner and channel processes, improving end-to-end workflow clarity and data quality, and delivering system improvements that drive operational efficiency and business growth.

How GitLab will support you

Benefits to support your health, finances, and well-being

Flexible Paid Time Off

Team Member Resource Groups

Equity Compensation & Employee Stock Purchase Plan