SEM Supervisor

6-8 years of experience developing, managing, and optimizing paid search programs within an agency or client environment.

Demonstrated success building full-funnel search strategies that align media investment with business objectives and customer intent.

Deep expertise across Google Ads, including Search, Performance Max, Demand Gen, YouTube, and emerging AI-driven campaign capabilities.

Strong understanding of modern search ecosystems, including SEO fundamentals, AI-powered search experiences (AEO/AI Overviews), and how evolving search behaviors influence paid search strategy.

Expert knowledge of campaign architecture, keyword strategy, audience planning, intent mapping, bidding strategies, and account optimization best practices.

Strong experience with GA4, conversion tracking, attribution, tagging, reporting frameworks, and performance measurement.

We don’t just talk about balance, growth, and culture, we build for it:

Work-Life Flexibility:

Hybrid setup, up to 28 paid days off and winter holiday shutdowns

Comprehensive Coverage:

Health, dental, and vision plans, plus Salt Bucks to spend on what matters to you—wellness, RRSPs, or extra time off.

Growth-Driven Culture:

, you will lead the strategic planning, execution, and optimization of search and retail media programs across a portfolio of clients while providing day-to-day leadership to members of the SEM team.

delivering integrated, data-driven media strategies that drive measurable business outcomes while ensuring campaigns are executed efficiently, governed effectively, and

You will act as the senior subject matter expert across search and retail media, providing strategic recommendations to clients, mentoring team members, and championing continuous improvement through analytics, testing, and platform innovation.

Just as importantly, you will translate complex platform capabilities and performance insights into clear, actionable recommendations for clients and internal stakeholders, helping them understand how search contributes to broader business and media objectives.

Working closely with Client Services, Strategy, Analytics, and Creative teams, you will shape integrated media solutions while supporting the operational excellence required to manage high-performing search programs.

This role balances hands-on expertise with people leadership and is responsible for elevating team capability, strengthening client relationships, driving operational excellence across account administration and governance, and contributing to the ongoing evolution of Salt’s performance media practice.

Salt is a North American marketing agency that creates connected experiences through creative, digital & media innovation.

Our mission is to “Earn the World’s Attention,” and Salt is built to find, develop, execute, and amplify the ideas that matter to our clients’ audiences. We are structured to do what’s right for our clients — connecting perspectives, operating across mediums, and ensuring meaningful, effective creative solutions.

We live the values in our name. “Salt of the Earth” reflects how we work: collaborative, humble, and hard-working. We believe talent and culture create great work — so we're looking for people who are as smart as they are kind.