Demand Generation Manager

Proven experience running multi-channel demand generation programs, including paid media.

Hands-on experience with marketing automation platforms (e.g., Marketo), CRM systems (Salesforce), Outreach, and digital ad platforms (LinkedIn, Google Ads).

Strong analytical skills with the ability to measure and optimize campaigns for pipeline impact.

Experience collaborating with sales teams, SDRs, and/or partners to drive joint marketing efforts.

A balance of creative thinking and data-driven decision-making.

Ultimately, Workato believes in fostering a

flexible, trust-oriented culture that empowers everyone to take full ownership of their roles

. We are driven by

innovation

and looking for

team players

Demand Generation Manager – Embedded

, you will be responsible for designing and executing integrated campaigns that drive awareness, engagement, and pipeline growth.

ou will also be responsible to:

Integrated Campaigns

Build and execute multi-channel demand generation campaigns (email, digital, events, content syndication, ABM) to support Embedded pipeline goals.

Develop targeted campaigns with SDRs to support outbound motions

Workato transforms technology complexity into business opportunity. As the leader in enterprise orchestration, Workato helps businesses globally streamline operations by connecting data, processes, applications, and experiences. Its AI-powered platform enables teams to navigate complex workflows in real-time, driving efficiency and agility.

Trusted by a community of 400,000 global customers, Workato empowers organizations of every size to unlock new value and lead in today’s fast-changing world. Learn how Workato helps businesses of all sizes achieve more at

workato.com

.

But, we also believe in

balancing productivity with self-care