Performance Marketing Lead

5+ years of experience in performance marketing or user acquisition

Proven experience scaling digital campaigns in African market

Strong expertise with major performance marketing platforms

Advanced analytical mindset with the ability to turn data into decisions

Solid understanding of digital marketing fundamentals (paid media, funnels, attribution)

As we scale our presence across African markets, we are looking for a Performance Marketing Lead to serve as the strategic architect of our regional growth engine.

This is a senior leadership role with full ownership of performance marketing strategy across the continent — responsible for setting the vision, establishing frameworks, and driving growth across media channels with a focus on performance.

You will operate as a key voice in shaping marketing direction, partnering closely with executive and cross-functional leadership to align media investment with business priorities in one of the world's most dynamic and high-potential growth regions.

Own the regional growth strategy

— define the overarching marketing vision for African markets, including market prioritisation, channel philosophy, investment allocation, and long-term scaling roadmap

Shape brand presence at scale