Social Media Strategist (Instagram & Tiktok)

Proven experience (at least 5 years) developing social media strategies for service-based businesses, agencies, or B2B brands.

Strong expertise in Instagram and TikTok strategy, trends, and platform best practices.

Proven experience growing social media channels that generate qualified business leads.

Strong competitor research and market analysis skills.

Solid understanding of content marketing funnels and customer journeys.

Experience coordinating content production and collaborating with founders or creative teams.

Senior Social Media Strategist

Social Media Strategy & Growth

Own the end-to-end Instagram and TikTok strategy.

Develop and continuously refine long-term content strategies aligned with business growth objectives.

Research competitors, creators, adjacent industries, and emerging platform trends to identify new opportunities.

Translate market insights into actionable content plans and growth initiatives.

This is

not

a content production role. Instead, you'll be responsible for developing the overall social media strategy, identifying content opportunities through research, creating compelling messaging, and ensuring every piece of content contributes to business growth.

Working closely with the founder (who records the video content) and a dedicated VA (who handles editing and scheduling), you'll become the strategic owner of the company's social media presence—transforming educational expertise into engaging content that builds authority, generates qualified leads, and drives measurable results.

Content Operations & Quality Control