Digital Marketing Automation, Specialist

3–5 years of experience in marketing automation, marketing operations, or digital marketing, with hands‑on, end‑to‑end campaign build and execution experience

Hands‑on experience with the Adobe Marketo marketing automation platform, including behavior‑based workflows, segmentation, and triggered automation

Experience supporting Salesforce integrations or CRM‑connected marketing programs, with familiarity in database hygiene and data governance best practices

Ability to translate marketing needs into technical execution and clearly communicate across marketing, analytics, and technology teams

Experience with additional Adobe products, including Adobe Experience Platform (AEP/CDP), Adobe Journey Optimizer (AJO), Adobe Target, and Adobe Analytics

Exposure to personalization, lifecycle marketing, and customer journey orchestration

$73,350.00 USD - $122,250.00 USD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact

hr@manulife.com

for the salary range for your location.

Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our

Campaign Execution, Journeys & Personalization

Execute the build, testing, deployment, and maintenance of automated product and brand marketing campaigns and journeys across email and digital channels, translating marketing requirements into workflows, segmentation, triggers, and dynamic content

Support audience activation and personalization using customer attributes and behavioral signals via Adobe Marketo, partnering with data and technology teams to leverage Adobe CDP, data lake inputs, and upstream systems; execute rule‑based and dynamic personalization and support testing and optimization

Marketing Automation Platforms & Integrations

Support day-to-day operations and administration of enterprise marketing automation platforms following defined standards and guidance, including configuration, QA, troubleshooting, and best-practice application across tools such as Marketo and related marketing enablement platforms

Partner with Technology and MarTech teams to support integrations between marketing platforms, CRM (Salesforce), and related data feeds to ensure reliable data flow, audience readiness, and campaign execution

We’ll empower you to learn and grow the career you want

We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words

As part of our global team, we’ll support you in shaping the future you want to see

#LI-Hybrid

#LI-JH

The role being advertised is an existing vacancy.

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit

https://www.manulife.com/en/about/our-story.html

.