Digital Campaign Specialist

1-2 years of experience in ad serving platforms or ad trafficking.

(3-5 years of practical experience in digital technology or advertising can substitute for a degree.)

Hands-on experience with CTV ad trafficking, SSAI (Server-Side Ad Insertion), and VAST/VPAID tags is a plus.

Basic knowledge of Flash, HTML, and JavaScript is beneficial.

Experience with CTV ad platforms such as FreeWheel, Publica, or Google Ad Manager (GAM) is a plus.

Hands-on training and mentorship to develop your expertise in digital ad operations.

Opportunity to work with cutting-edge ad tech platforms.

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

Digital Workflow & Execution:

Master the digital workflow between business units and Ad Operations.

Become proficient in ad servers and order management systems, with a focus on CTV campaign execution.

Campaign Scheduling & Creative Management:

Set up and schedule digital ad campaigns accurately, including CTV-specific ad formats and delivery methods.

Ensure proper execution of creative assets by understanding ad specs, templates, and ad tags (e.g., VAST/VPAID tags, dynamic ad insertion).

TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

TEGNA

is seeking an Entry-Level

Digital Ad Operations Specialist

to support local broadcast stations with their digital advertising operations. This role offers an excellent opportunity for individuals looking to launch their career in digital ad operations within a collaborative and fast-paced environment.

Location: Hybrid role – work from home with Tuesdays and Thursdays in the downtown Dallas office.