Senior Director, Marketing Strategy & Innovation, Premium Products

Basic Qualifications:

12 or more years of work experience with a Bachelor’s Degree or at least 10 years of work experience with an Advanced degree (e.g. Masters/MBA /JD/MD), or a minimum of 5 years of work experience with a PhD

Preferred Qualifications:

15 or more years of experience with a Bachelor’s Degree or 12 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, or MD), PhD with 9+ years of experience

Work Hours:

Varies upon the needs of the department.

Travel Requirements:

This position requires travel 5-10% of the time.

Mental/Physical Requirements:

This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

The Senior Director of Marketing Strategy and Innovation (Premium Products) is primarily responsible for driving consumer usage and payment volume growth for our business units, products, and markets that seek to build relevance and preference among the affluent consumer segments. A deep expert-level understanding of the luxury and premium space, consumer trends and insights, the client and product landscape is critical to success, as well as an ability to then turn that perspective into effective and innovative marketing strategies for our global product team and markets around the world. Importantly, this position will lead the Center of Excellence tasked with driving innovation, subject matter expertise, and market enablement.

This Marketing Leader and her/his team will work with executives, key global business stakeholders and regional brand and client teams to successfully bring to life – and evolve over time – the premium proposition of Visa Infinite and other offerings from Visa.

The position reports to the Vice President, Global Brand Marketing – Consumer Products and will be based in Visa’s New York or San Francisco Office.

Essential Functions:

Establish, lead and optimize global premium products marketing strategy.

Define the end-to-end global marketing vision for Premium Products, including Visa Infinite, grounded in consumer insights, competitive dynamics, and product strategy.

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters — to you, to your community, and to the world.

Progress starts with you.