Field Marketing Manager, Startups

5+ years of experience in field marketing and Demand Gen, with hands-on experience running ABM strategies.

You've marketed to an engineering audience or have worked within the AI, devtools, or cloud computing industry.

You have a genuine feel for founder and startup culture — you understand how the best early-stage companies think, what they value, and how to earn their trust before they're household names.

You have taste. You know what a premium experience looks like and you can execute it at any budget.

You're analytical and scrappy: comfortable working with data to make decisions and experiment at speed.

You're high-agency. Someone who sees opportunity and builds without waiting for permission.

Competitive compensation package, including equity.

Inclusive Healthcare Package.

Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.

Flexible Time Off.

We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.

The San Francisco, CA base pay range for this role is $150,000 - $188,000. Actual salary will be based on job-related skills, experience, and location. Compensation outside of San Francisco may be adjusted based on employee location. The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role. Your recruiter can share more details during the hiring process.

You'll be the

dedicated hire focused on the Startups segment

, working cross-functionally with

Sales, PMM, and Demand Generation

to bring high-impact field marketing and ABM initiatives to life.

But this role is about more than pipeline. We believe that a founder who builds on Vercel is a higher-caliber founder by default — and our job is to make sure they feel that. We're not their first check, but we're their first deploy. The Startups program is our opportunity to deliver a white-glove, Four Seasons-caliber experience to the next generation of world-changing companies, when it matters most and before anyone else does. We're investing in relationships with founders who are earlier-stage and more impressionable than ever, shaping how they think about building for the AI-native web; and making Vercel the obvious, taste-defining default for the tech stacks of tomorrow.