Strategist, Audience Development

7+ years experience in audience development, content strategy, or audience insights roles

high-volume, consumer-facing platforms for both traditional search engines and/or AI-driven answer engines.

You’ve developed audience strategies

focused on un/structured data, entity authority, semantic and agentic search, and citation visibility—and doing so for paywalled, subscription-based, membership-driven sites and content.

You know the tools of the trade,

Google Analytics, Adobe Analytics and bring a proficient understanding of zero-click behavior, AI-driven traffic shifts, and answer inclusion metrics.

NY/California: $137K-$142K annually

DMV/Massachusetts: $132K-$137K annually

Colchester, CT and additional approved CR locations: $128K-$140K annually

Consumer Reports is an equal opportunity employer and does not discriminate in employment on the basis of actual or perceived race, color, creed, religion, age, national origin, ancestry, citizenship status, sex or gender (including pregnancy, childbirth, related medical conditions or lactation), gender identity and expression (including transgender status), sexual orientation, marital status, military service or veteran status, protected medical condition as defined by applicable state or local law, disability, genetic information, or any other basis protected by applicable federal, state or local laws.  Consumer Reports will provide you with any reasonable assistance or accommodation for any part of the application and hiring process.

Consumer Reports is an independent, nonprofit organization dedicated to a fair and just marketplace for all. CR is known for our rigorous testing and trusted ratings on thousands of products and services.  We report extensively on consumer trends and challenges, and survey millions of people in the U.S. each year. We leverage our evidence-based approach to advocate for consumer rights, working with policymakers and companies to find solutions for safer products and fair practices.

Our mission starts with you. We offer medical benefits that start on your first day as a CR employee that include behavioral health coverage, family planning and a generous 401K match.

Learn more about how CR advocates on behalf of our employees.

OVERVIEW

Our Audience Development team operationalizes Consumer Reports’ mission to create a safe, fairer, and more transparent marketplace by ensuring our trusted, independent guidance is visible wherever people make decisions—across search, AI-generated answers, and emerging platforms. In a time of information overload, this is more important than ever.

The Audience Development Strategist will help grow CR’s audience and membership base through search engine optimization as well as generative engine optimization, coordinating and aligning those efforts as they develop along the burgeoning AI frontier, with an emphasized and outsized lean into GEO.