Manager, Creator Activation

In-depth understanding and mastery of Influencer marketing and an ability to match brand narratives with Creator-led storytelling

Strong relationships with Influencer community

Thorough understanding of the Influencer ad and organic roles & responsibilities across platforms including but not limited to creative development, talent perspectives, best practices, and measurement

Excellent relationship building with internal and external stakeholders

Strong communicator and presenter, able to present and articulate persuasive and cohesive presentations and points-of-view

Highly analytical and creative mind in strong communication skills

The Manager, Creator Activation is an integrated role tasked with driving Influencer activation within OM’s dedicated managed service product, Omnicom Influencer. The core responsibility of the role is the client face of the activation team for influencer campaigns, including creator-direct management, negotiation, and execution of social content in response to a client brief and Omnicom Influencer team proposed plans. The role will serve all OM agencies and as an independent agency, working in symphony with paid social teams to execute paid amplification of Creator campaigns.

Reports to: Director of Creator Activation

Creator Activation:

Responsible for the strategic alignment and vetting of Influencers for specific Client campaigns

Aggregate submissions of Influencer personalities and maintain quality control