Staff Product Manager, Wishlist

You are a demonstrated product leader.

You have owned a major consumer product surface end-to-end  at meaningful scale and have the scar tissue to prove it.

Demonstrated consumer experience.

You have a proven record of defining product strategy, creating impact, leading cross-functional teams in execution, and working with exec-level leaders to solve complex problems for consumer products.  You have held Senior PM, Staff PM, GPM, or Director roles.

Strategic foresight.

You can articulate where your surface should be in 6, 12, and 18 months, and you can define the path from here to there.

We use a market-based approach to compensation. The starting salary range for this role is:

USD: $214,507 to $256,885

CAD $212,500 to $265,600

Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity.

Competitive salary with equity and bonus opportunities

We're hiring Staff PMs to own major surfaces of Babylist's consumer experience — and to set the bar for what an AI-native PM looks like at scale. You will be the durable product owner of a major Babylist surface or core customer journey end-to-end — the person the rest of the company looks to when a hard question about that surface has to get answered.

You hold the quality bar, set the strategy on a one-year horizon, and operate as the foremost expert on your space inside the company.

You can stand up working prototypes, query the data and codebase, and contribute to code execution when that’s the most valuable use of your time.  You value speed – of decision making, of execution, and in time to impact.

And you will help Babylist make the transition into AI-native product development by setting the standard others adopt: in your own work, in the standards you hold for your team, and in the rituals you help build into the function.

We are building AI fluency across the consumer organization.

We want operators who can take real ownership of any surface areas or customer journeys, be opinionated enough to argue for what's right, and humble enough to ramp fast on whichever one we land you on.

Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit

www.babylist.com

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