atlasxhm
Director, Global Performance Marketing
At a Glance
- Location
- Canada
- Experience
- 10+ years
- Posted
- 2026-07-27T09:11:03-04:00
Key Requirements
Required Skills
Domain Knowledge
- Advertising
- Automation
- Marketing
- Media
- Medical
- SaaS
Requirements
10+ years of performance marketing experience with deep expertise across paid search, paid social, programmatic, and demand generation; high-growth B2B SaaS or technology environments strongly preferred.
Proven ownership of $800K+ in annual paid media budgets with direct accountability for ROI; demonstrated achievement of 3:1 or greater return on performance marketing investment.
Experience managing and optimizing a marketing-qualified lead pipeline of $2M+ in potential revenue, with close partnership with Sales on pipeline conversion and revenue attribution.
Deep demonstrated proficiency with modern performance marketing platforms (Google Ads, LinkedIn, Meta, programmatic DSPs), analytics tools, and CRM/marketing automation systems (HubSpot preferred) and the use of AI to create, launch and optimization campaigns.
Strong executive presence with demonstrated ability to influence C-suite stakeholders, present complex data narratives, and drive cross-functional alignment.
Expert-level fluency in marketing attribution, measurement frameworks, incrementality testing, and performance analytics.
Compensation & Benefits
Flexible PTO
Your birthday off and a day for you to volunteer and give back to the organization of your choice
Generous Parental Leave Program
Growth and development opportunities with access to a top learning content provider
The opportunity to challenge yourself in a high-performing organization and leave each day knowing you have made an impact.
Atlas Technology Solutions, Inc. (Atlas HXM) is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: Atlas HXM is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Atlas HXM are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Atlas HXM will not tolerate discrimination or harassment based on any of these characteristics. Atlas HXM encourages applicants of all ages.
Responsibilities
Define and own the global performance marketing strategy (across APAC, EMEA, Americas) across all paid channels (paid search, paid social, programmatic, display, retargeting, affiliate), aligned to pipeline, ARR, and CAC targets.
Develop multi-year channel investment theses and roadmaps, translating business objectives into a scalable, testable media architecture.
Serve as the executive-level performance marketing authority for quarterly planning, annual budgeting, and executive QBRs.
Lead scenario planning and portfolio-level budget optimization, ensuring spend is continuously allocated to highest-ROI channels and cohorts.
Revenue & Pipeline Ownership
Own the paid media contribution to pipeline and MQL targets, managing an active demand funnel of $2M+ in potential revenue from marketing-qualified leads.