Senior Digital Analytics Implementation Analyst

Proven experience implementing digital analytics tools with standard technologies (Amplitude, Adobe Analytics, Google Analytics, Segment, Google Tag Manager, etc), creating tracking specs, debugging digital analytics tracking on web and mobile app platforms, and establishing data governance processes.

Strong understanding of digital analytics principles, measurement frameworks, tag management systems, MarTech, product analytics, marketing analytics, experimentation and causal analysis, personalization, key performance metrics, and how data supports optimization in a digital customer journey

Strong problem-solving abilities, especially in diagnosing and resolving tracking and data quality issues in various environments (browser, data warehouse, analytics tool)

for digital analytics tracking implementation

Solid understanding of web development, browser developer tools, and mobile app debugging tools

Ability to query data (

Collaborate with marketing, product, and engineering teams to establish business requirements and create tracking solution designs that ensures our clickstream data collection aligns with business objectives and KPIs

Create and champion documentation and processes to ensure data accuracy and consistency across all digital touchpoints and platforms

Perform QA and data validation for new and existing tracking implementations on both web and mobile applications

Troubleshoot and resolve data discrepancies and tracking issues as they arise with stakeholders

Maintain governance of third party marketing technology deployed in tag manager

We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our Austin headquarters, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.