Associate Manager, Performance Analytics Food

3–5 years in media analytics, market research, or related fields, ideally within an agency, consultancy, or embedded client-side role.

Proficiency with data visualization tools (Power BI, Tableau), Excel, and basic coding (SQL, Python preferred).

Experience with media measurement, campaign analytics, and data storytelling, with a proven ability to translate complex data into actionable client recommendations.

Proven ability to thrive in a dynamic, client-facing environment, balancing diverse stakeholder needs with WPP's internal policies and strategic objectives.

Prior usage of major media platforms such as Google, Meta, TikTok, and others, with experience leveraging data from these channels for campaign reporting and optimization for large advertisers.

Awareness of digital marketing measurement tools (e.g., MMM, Attribution, Brand Health, Lift/Incrementality Testing, Data Clean Rooms).

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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Support the Media Performance Analytics Manager (WPP Unite) in executing measurement frameworks, generating insights, and enabling data-driven media optimization for Unilever.

As an embedded WPP Unite team member, you will act as a subject matter expert on media analytics tools and methodologies,

within the client environment.

Execute and continuously advance media measurement for Unilever campaigns, including the setup and reporting for campaigns, ROI analysis, attribution, and evaluation of campaign effectiveness, adhering to WPP's best practices and methodologies.

Develop data-driven insights and actions that translate analytics into clear business narratives and recommendations, presented directly to Unilever stakeholders while maintaining WPP's analytical rigor.

Collaborate closely with internal WPP Unite teams, Unilever internal teams, and external partners on measurement projects, custom studies, and KPI development.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. For more information, visit wpp.com.

WPP Unite is a bespoke agency-unit built in service of Unilever, operating as one end-to-end strategy, design, and activation powerhouse for media and retail marketing. There’s never been a more exciting time in marketing, as media and commerce continue to merge to drive meaningful consumer experiences. As one of the most innovative CPG companies in the world, Unilever, the maker of iconic brands such as Dove, Hellmann’s, TRESemmé, Degree and many others, is adapting to this rapidly changing landscape with the help of WPP and its unparalleled network of agencies.

At WPP, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP’s shared core values:

Be

Extraordinary

by Leading Collectively to Inspire Transformational Creativity.