Demand Generation Manager

Five or more years of progressive experience in marketing, demand generation, digital marketing, integrated campaign management, event marketing, or a related field.

Experience leading integrated marketing campaigns across email, paid media, webinars, events, web, marketing automation, and other digital channels.

Demonstrated ability to develop campaign strategy, establish priorities, manage budgets and resources, and oversee multiple complex initiatives at one time.

Experience with Salesforce, Account Engagement/Pardot, Google Analytics, Google Ads, or similar CRM, marketing automation, analytics, and advertising platforms preferred.

Strong understanding of lead generation, lead nurturing, marketing funnels, customer segmentation, account targeting, lead management, and campaign performance metrics.

Demonstrated ability to use data, reporting, and business insights to evaluate performance, communicate results, and recommend actions that improve marketing and revenue outcomes.

Develops and leads the demand generation strategy and integrated campaign roadmap across product lines, customer segments, regions, and stages of the buyer journey.

Defines and monitors demand generation KPIs and reporting, including engagement, conversion, leads generated, pipeline influence, revenue contribution, campaign efficiency, and other business outcomes.

Analyzes campaign and funnel performance to identify trends, diagnose performance gaps, prioritize tests, and recommend strategic and tactical optimizations.

Owns campaign planning, timelines, budgets, resource allocation, asset development, deployment, follow-up, and post-campaign evaluation.

Partners with Product Management to develop and execute go-to-market strategies that align audience needs, value propositions, channel plans, and revenue objectives.

Leads cross-functional coordination with creative, content, digital commerce, marketing operations, sales, and external agencies to ensure campaigns are aligned, on time, and effective.