Head of Website Growth

7+ years in web or growth marketing at a company with a PLG funnel.

Experience at a developer tool or data infrastructure company is a plus.

Proven track record of improving web signup and conversion rates through experimentation.

You know how to design a valid test and action the results.

Hands-on with modern CMS platforms (we use Strapi).

You can build and publish pages yourself, and you're comfortable enough with HTML/CSS and AI development tools to not be blocked waiting on engineers.

Own the website as a demand channel, with accountability for visitor-to-Cloud signup conversion, demo requests, and web-sourced pipeline across our PLG and sales-led funnels.

Build and run our web experimentation program: maintain an A/B testing roadmap for key pages, run tests with statistical rigor, and share learnings.

Design thoughtful web journeys, including information architecture (IA), navigation, and the paths from blog and docs into signup and sales conversations.

Keep site content accurate and current, partnering with our Product Marketing and Design teams.

Partner with our web engineering team to optimize our CMS and website architecture, including a templated landing page system that lets Demand Gen ship campaign pages quickly without engineering support.

Develop personalization and ABM web experiences (industry, intent, geo-based) to support enterprise pipeline growth.