winwithoptimal
Digital PR Manager
At a Glance
- Location
- Austin, Texas, United States
- Employment
- full_time
Key Requirements
Required Skills
Domain Knowledge
- Advertising
- Insurance
- Marketing
- Media
Benefits & Perks
ave for new parents Health insurance (including dental and vision) Flex Spen
Requirements
Experience and proven success in pitching and securing press placements with a variety of top and mid-tier publications.
Familiar with Google Analytics 4 or other website reporting tools and the ability to extract meaningful insights from data analysis.
MuckRack, Cision, Meltwater) is a plus, but not required.
SEO experience is a plus, but not required.
Familiarity with SEO platforms (e.g.
Tuition Reimbursement
Responsibilities
At Optimal, we are actively looking to scale standout candidates – those who are ready for significant opportunities and hungry to take on meaningful responsibilities that drive real business results for our clients.
As a Digital PR Manager for Optimal, you will also have the opportunity to grow your knowledge, skills, and experience within Search Engine Optimization.
Research media contacts at leading digital publications, pitch content, and create meaningful media relationships to secure high-quality press coverage with authority referral links
Collaborate with Optimal’s SEO content team to create high-quality content for use on client websites, public relations outreach, and link building efforts
Monitor and respond to journalist queries on platforms like HARO
Collaborate with the larger SEO team to develop 4-month client roadmaps that include measurable KPIs and innovative PR and link building strategies designed to meet client goals
About the Company
Optimal is a performance marketing agency on a mission, bringing together the best data, technology, and people to achieve our clients’ marketing goals. Brand, campaign, or cause: we maximize performance at every moment.
We are not only digital media strategists – we’re award-winning industry leaders, with deep knowledge spanning all things digital: from advertising and paid media, to marketing and communications, to audience data and analytics, we deliver for our clients.
Everyone at Optimal has the opportunity to learn, grow, and progress. From our staff-led DEI initiatives to our proprietary training program, we provide our team with the personal and professional development they need to achieve real career advancement.
We’re always looking for exceptional people to join our team. If this sounds like you, please apply!