onbe
Demand Generation Specialist
At a Glance
- Location
- Plano, Texas, United States
- Experience
- 3+ years
- Compensation
- this position is budgeted for $66,960 to $78,750 with eligibility for an annua
- Posted
- 2026-06-24T11:56:06-04:00
Key Requirements
Required Skills
Domain Knowledge
- Automation
- Education
- Marketing
- Media
- Medical
Requirements
3+ years in B2B Marketing Ops, Campaign Ops, or Demand Gen support
Hands-on HubSpot experience (required); CRM familiarity (Dynamics or similar) a plus
Exposure to ABM / paid media platforms (e.g., AdRoll, 6sense) and data tools (e.g., Clay)
Comfortable with campaign setup, workflows, lists, and basic routing in marketing automation
Basic understanding of B2B funnel stages (lead, MQL, SQL, opportunity)
Interest in or experience with website updates and basic optimization (forms, CTAs, landing pages)
Responsibilities
Build, launch, and maintain nurture campaigns across email, chat, and related automation programs.
Support lead scoring, lifecycle management, routing updates, list hygiene, and campaign QA in HubSpot and connected systems.
Monitor HubSpot-to-Dynamics sync health, flag issues, and help resolve lead flow or routing errors.
Help manage website updates, including page edits, form checks, CTA updates, and routine QA to ensure the site is working properly.
Coordinate with agency or contractor partners on assigned web tasks and follow up on timelines and deliverables.
Partner with Product Marketing to update website copy, campaign pages, and content offers as needed.