Lead - Key Account Marketing, Sneaker & Sport Fashion

Define and lead the integrated go-to-market strategy for key Canadian retail partners, encompassing product launches, brand campaigns, and bespoke community events

Oversee the day-to-day deployment of multi-channel marketing activations across digital and physical touchpoints to ensure consistent, premium brand representation

Partner with internal Sales, Creative, and Digital teams to align marketing investments with commercial objectives and regional growth targets

Utilize complex data and account insights to produce comprehensive reports that analyze campaign success and inform future strategic pivots

Collaborate with Trade Marketing and Visual Merchandising teams to ensure that in-store product presentation reflects On’s high standards of excellence and design

Manage and optimize large marketing budgets across multiple key accounts, ensuring financial precision and maximum return on investment

The Canada Marketing team serves as the engine that drives On’s brand growth and community connection across the Canadian region. We leverage data and regional insights to ensure our premium storytelling delivers measurable commercial impact. We thrive at the critical intersection of global brand strategy and local execution, translating the core vision into high-impact, locally resonant campaigns, activations, and storytelling. Our mission is to create premium, high-impact moments that connect people to our brand, building genuine, lasting connections.

You bring 6+ years of functional experience in B2B marketing, wholesale channel management, or retail brand marketing within a premium and lifestyle-oriented global retailer or supporting large strategic accounts in that space

Deep knowledge of fashion and sneaker trends, with the ability to translate insights into impactful marketing strategies

You possess a deep understanding of the wholesale environment in Canada, specifically in managing the intersection of trade marketing, brand storytelling, and commercial strategy

You have a proven track record of executing multi-channel account marketing plans, balancing central global strategy with the regional flexibility required for the Canadian market

An in-depth understanding of the Canadian consumer, omnichannel retail dynamics, and how to translate global brand aesthetics into compelling local physical experiences

You demonstrate an ability to analyze complex data sets and market trends to inform account-specific tools and campaign rollouts