Consumer Retention, Marketing Manager

7+ years’ experience in retention marketing or customer engagement

, with a proven track record of delivering profitable, multi-channel CRM programs.

Expertise in CRM technologies and data

, including ESPs, segmentation tools, complex data structures, and reporting frameworks.

Strong analytical and strategic skills

, able to define KPIs, optimise campaigns, and balance tactical execution with long-term strategy.

This is a leadership role, managing and growing a talented team of Retention Marketers.You will report into the Senior Manager, Retention Marketing. This is a hybrid role, with 3 days in-office and 2 days remote.

Lead CRM strategy and execution

for Australian customers across email, push, and in-app channels, driving engagement and retention.

Design and optimise customer journeys

including segmentation, triggers, automations, and personalised content to address key pain points and improve experience.

As Retention Marketing Manager you will be responsible for communications and programs that increase retention and engagement of our customers across email, SMS, push notifications and in-app messaging. In this role, you will own the top level CRM strategy and key metrics for Australia. This person will closely collaborate with our Australian leadership and operating teams to identify business opportunities, and then work quickly to craft and implement CRM programs to move metrics for the market and over-deliver against customer expectations.