Associate Vice President, Influencer Marketing

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Minimum of 8+ years of relevant experience within the influencer marketing and earned PR spaces (agency or in-house), negotiating contracts, creating and managing successful influencer campaigns, and maintaining a strong network of influencer, agent and media relationships.

Creativity

– You are a bold, strategic thinker who consistently pushes beyond the expected to develop breakthrough ideas that elevate brands and spark conversation. You translate cultural insights into ownable, multi-channel campaign concepts that drive measurable impact and distinguish our clients in crowded markets. You know how to inspire teams, sharpen ideas through thoughtful feedback, and raise the creative bar across every brief — ensuring the work is not just executed well, but remembered.

Strategic

- You understand your clients’ businesses, able to provide counsel and guidance both in your plans and in ad-hoc conversations. You have a proven track record of developing strategic influencer and press campaigns that achieve client goals and KPIs - and keep clients coming back for more.

Atypical Time Off

- Generous PTO that scales with tenure, in addition to Summer Fridays, Day of Rests for mental health, Caregiving days, and time off for Unsick Days dedicated to preventative care

Deep Work Focus

- Our Smalls In Sync program ensures you have dedicated time for collaboration and strategic solo work

Comprehensive Benefits

- A 100% employer-covered medical plan, 401k match up to 4%, dental, vision, and more

Small Girls PR is looking for an AVP of Influencer and PR with 8+ years of experience to manage overarching strategy and client relationships, concept novel initiatives that drive social virality and press headlines, manage deliverables for integrated campaigns, as well as oversee a team of talented junior staffers. This role will work with a wide range of creative and innovative brands across food & beverage, wellness, consumer tech, and more

There is no one-size-fits-all for an SGPR client which means your career will be further enriched with meaningful and diversified experience. We've taken on the main stage at CES, announced Esusu as one of the first Black-owned tech unicorns, cheered on the powerful women of the WNBA with a well known ticketing platform, helped pet owners communicate with their dogs through a psychic for Rover, and piloted influencer marketing programs for B2B brands. This team concepted “Ring’s Great Ghost Search,” a lighthearted campaign calling on consumers to capture ghosts on their home cameras. By enlisting

Stranger Things

star Finn Wolfhard and an array of comedic influencers to participate, the campaign drove mass awareness and broad positive sentiment across earned media and social channels.

Note: This role can be based in either our NYC or LA office, working two days a week in the office on a hybrid schedule.

Orchestra is a strategic communications and marketing company built for today’s complex and fragmented world. From decoding audiences to designing bold strategies, Orchestra integrates people, platforms, and stories that stick to help clients build lasting influence. The company offers programs that span from the highest level strategic business counsel through to tactical execution. Orchestra brings together 700+ people with experience across consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality, and more. Made up of leading firms

BerlinRosen

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Civitas Public Affairs Group

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Derris