pmg
Structured Data Senior Lead
At a Glance
- Location
- Dallas, Texas, United States
- Experience
- 10+ years
- Posted
- 2026-03-06T17:04:47-05:00
Key Requirements
Required Skills
Domain Knowledge
- Automation
- Engineering
- Healthcare
- Insurance
- Marketing
- Media
- Medical
- Retail
Requirements
We’re looking for someone who sees structured data as a commercial growth lever—not just a backend system.
You’ll be successful in this role if you bring:
7–10+ years of experience in structured data, product feeds, commerce data, or marketing data engineering.
Hands-on experience supporting product-driven campaigns (e.g., Google Shopping, Meta Catalog, retail media networks, dynamic creative).
Strong understanding of structured data logic, schema design, and transformation workflows.
SQL proficiency strongly recommended; comfort working with feed management systems and rule-based transformations.
Responsibilities
As a Structured Data Senior Lead, you will architect and evolve structured data solutions that directly impact media performance, personalization, and automation.
Own and evolve structured data frameworks that support product-driven campaigns across search, social, programmatic, and retail media.
Translate business and media objectives into scalable data models, schemas, and transformation logic.
Identify and prioritize metadata enhancements that unlock measurable impact in match rates, impression quality, conversion performance, and automation inputs.
Elevate product feed practices from operational execution to strategic advantage—ensuring feeds are designed for performance, not just platform compliance.
Drive data augmentation and enrichment initiatives, including: