sierra
Performance Marketing Manager
At a Glance
- Location
- San Francisco, California, United States
- Employment
- FULL_TIME
- Experience
- 7–10 years
- Compensation
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- Department
- Sierra
- Posted
- 2026-07-20
Key Requirements
Required Skills
Certifications
- SAFe
Domain Knowledge
- Advertising
- Insurance
- Marketing
- Medical
Requirements
7–10 years of B2B performance marketing experience with deep, hands-on ownership of paid search and paid social, including expert-level proficiency across Google Ads, Microsoft/Bing Ads, LinkedIn Ads, and Meta/Facebook Ads.
Proven success owning pipeline and budget performance, managing multi-million-dollar quarterly ad budgets, maximizing ROAS, partnering closely with Sales in a sales-led motion, and using attribution, forecasting, and marketing operations to connect spend to pipeline and revenue.
Strong strategic and executional capabilities, with the ability to develop account and persona targeting, messaging, and competitive positioning while also executing campaign structure, platform optimization, bid strategy, budget allocation, copy, and creative.
A data-driven operator with a bias for experimentation, who treats every campaign as a learning opportunity, translates complex data into actionable insights, and continuously optimizes performance based on results.
A self-starter who thrives in fast-paced, high-growth environments, embraces ambiguity, is excited by AI and its applications to marketing, and is motivated by building scalable programs and processes from the ground up.
Compensation & Benefits
We want our benefits to reflect our values and offer the following to full-time employees:
Flexible (unlimited) paid time off
Medical, dental, and vision benefits for you and your family
Life insurance and disability benefits
Retirement plan dependent on country of employment
Parental leave
Responsibilities
Build and scale Sierra's performance marketing function by defining and executing the strategy that turns paid spend into pipeline.
Own paid search and paid social end-to-end, including channel strategy, campaign execution, and the systems needed to scale.
Own pipeline and budget performance, managing a quarterly pipeline target and multi-million-dollar advertising budget.
Make data-driven investment decisions and use forecasting, attribution, and reporting to optimize efficiency and demonstrate ROI.
Lead strategy through execution, defining account and persona targeting, messaging, and competitive positioning while also building campaigns, optimizing bids, allocating budget, and developing high-performing ad copy and creative.
Drive a culture of rapid experimentation by continuously testing audiences, messaging, creative, channels, and campaign strategies.
About the Company
At Sierra, we’re creating a platform to help businesses build better, more human customer experiences with AI. We are primarily an in-person company based in San Francisco, with growing offices in Atlanta, New York, London, Paris, Madrid, Munich, Singapore, Tokyo, and Sydney.
We are guided by a set of values that are at the core of our actions and define our culture: Trust, Customer Obsession, Craftsmanship, Intensity, and Family. These values are the foundation of our work, and we are committed to upholding them in everything we do.
Our co-founders are
Bret Taylor
and
Clay Bavor