Senior Analyst, Marketing Analytics & Insights (New York)

We are looking for a

Senior Analyst, Marketing Analytics & Insights

to join our Marketing Operations team. In this role, you'll be a key part of the Marketing team, owning the reporting and insights function to drive marketing performance analyses. You will be at the forefront of the company's data-driven marketing efforts, using data to inform and improve marketing strategies in partnership with sales, product, and finance. This role is crucial for shaping marketing strategy by analyzing performance across various channels, identifying trends, and uncovering opportunities for growth.

Experience

: You have 4+ years of experience in marketing analytics, marketing operations, or a related performance marketing role. Experience working in a B2B marketing environment is a plus.

Performance Analysis & Insights

: Analyze digital marketing performance across multiple channels, such as Paid Search, Paid Social, Affiliate, and Programmatic. Conduct deep-dive, ad-hoc analyses to evaluate paid media effectiveness and identify performance drivers. Translate insights from Marketing-mix modeling and multi-touch attribution models into actionable strategies that improve ROI and guide budget reallocations, in collaboration with Data Science.

Reporting & Visualization

: Maintain data visualization dashboards and reports that track key metrics and KPIs. You will also streamline reporting processes to surface real-time insights that improve channel performance.

Strategy & Optimization

: Translate insights from various data sources into actionable strategies that improve ROI and guide budget reallocations.