Associate Director, Audience Development - The Orchard

5+ years of audience development, digital marketing, fan acquisition, growth marketing or related experience within music, entertainment or another consumer-focused industry, including e-commerce experience.

Proven track record of growing first-party email and SMS audiences and connecting that growth to measurable business outcomes.

Hands-on experience developing and executing lead-generation campaigns across paid, organic, artist-owned and partner channels.

Experience with audience and marketing platforms such as Klaviyo, Laylo, Salesforce, Braze or similar tools, as well as e-commerce platforms like Shopify.

Understanding of conversion funnels, landing-page optimization, audience targeting, A/B testing and customer acquisition economics.

Deep understanding of first-party data strategy, including value exchange, audience segmentation, consent management and data privacy best practices such as GDPR and CCPA.

Office- first role, in office 4 days a week.

The Orchard is a leading global music distributor and Artist & Label services company operating in 50+ markets worldwide. The Orchard empowers creators and businesses to grow and adapt in the dynamic global music industry. We specialize in being artist focused, blending industry expertise and technology, leveraging data to drive success, and providing streamlined digital and physical distribution solutions. The Orchard’s comprehensive artist & label services offerings include marketing, sync licensing, premium video services, transparent data analysis, advertising, rights management, radio promotion, D2C, and more.

The Orchard focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity.

We are seeking an experienced and innovative Associate Director of Audience Development to join our New York-based Marketing Strategy & Audience Development team. This role will lead the day-to-day strategy and hands-on execution of first-party fan data acquisition campaigns (email & SMS), with a particular focus on building high-intent email and SMS audiences that can be converted into e-commerce merchandise buyers & beyond.

Reporting to the Vice President, Audience Development, this role combines strategic thinking, hands-on campaign execution and data-driven performance optimization. You’ll leverage proprietary technology, paid and organic marketing channels, live events and third-party audience tools to deliver measurable growth for artists and label partners across multiple genres and career stages.

Please note: This is a hands-on role that will occasionally require evening or weekend work to support priority releases & live events.