starpower - Senior Director, Influencer (Health & Wellness)

10+ years of experience in a role with experience driving Influencer marketing

Deep understanding of the Health & Wellness pharmaceutical influencer landscape, specifically experience managing HCP and Patient campaigns.

Track record across influencer strategy and tactical planning, ideally having worked within an integrated agency team across paid media, social, and PR

Proven ability to develop meaningful Influencer relationships that results in authentic and persuasive storytelling

Experience with paid social media in support of influencer campaigns

Experience with Influencer and Social Media tools including but not limited to Julius/HYPR, Traackr, CreatorIQ, Influencer Intelligence, Brandwatch, Tribe

.

Working with Real HART: Since the pandemic, we have adapted to how our people told us they want to work. We have

office locations

in cities in the US, UK, and Europe with many employees and clients that serve as hubs where and when they need us.

For employees who are within an hour of one of our offices, we expect attendance in the office two days per week, either at a Real Chemistry office or onsite with clients. We are also actively opening new office locations, so if one opens near you, our Real HART policy will apply. We are not looking for attendance for the sake of attendance but believe that the opportunity to coordinate in-office team meetings, 1:1 meetings with managers, taking advantage of on-site learning, and connecting with client partners is a critical to delivering on our purpose of making healthcare what it should be.

Outside of these offices, we have regions, where people work remotely but come together quarterly for collaboration, culture and learning opportunities. We call this our Real Hybrid and Regional Teams (Real HART) approach. Real Chemistry believes we are best together – and our workplace strategy fosters connection and collaboration in person – but also supports flexibility for our people.

Senior Director, Health & Wellness Influencer Marketing Strategy

As Senior Director, Health & Wellness Influencer Marketing Strategy, you will serve as a thought-leader and trusted advisor to starpower leadership and account leaders.  You will spearhead the development of strategy, insights, innovative ideas, and creative solutions for clients in response to briefs, one-off requests, and RFPs centered around the following areas:

Conceptualizing campaigns and initiatives that leverage talent and influencers to amplify brand messaging and engagement.

Crafting compelling social media content strategies that drive conversation, build communities, and enhance brand awareness.

Designing immersive, real-world experiences that bring brands to life and foster meaningful connections with consumers.

Integrated campaigns:

starpower is an Influencer and Culture Marketing Agency powered by Technology. Strategy and Creative.  The starpower team creates effective Pop Culture partnerships by aligning Health & Wellness industry-leading strategies, with our unique network.  We specialize in partnering with brands to break through the noise and drive results that resonate with consumers.