powerdigitalmarketing

Account Director, CRO

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At a Glance

Location
Nicaragua
Work Regime
remote
Posted
2026-07-28T17:47:44-04:00

Key Requirements

Domain Knowledge

  • Energy
  • Marketing

Requirements

A/B Testing Effectiveness: Efficiently executing A/B tests to improve conversion rates.

Testing Velocity: Maintaining an active testing schedule with a certain number of A/B tests per month.

Collaboration within the Pod: Ensuring cross-departmental collaboration and communication to serve client needs.

Learning and Adaptation: Continuously adapting strategies based on data from test results.

Innovation in CRO Strategies: Implementing innovative strategies within the conversion rate optimization team.

Documentation and Reporting: Providing timely and accurate reporting of CRO results to clients and stakeholders.

Responsibilities

Strategic Leadership: Guiding strategic decisions that significantly impact the growth trajectory of the organization.

You will be responsible for leading a team of skilled UI/UX designers and developers, and account managers, providing guidance, mentorship, and ensuring cohesive collaboration to realize strategic objectives.

Additionally, you will play a pivotal role as the lead strategist, where you'll actively contribute to and lead growth initiatives.

This includes formulating actionable plans, defining goals, and aligning the team to work cohesively towards achieving these objectives, all while keeping a keen eye on emerging market trends and industry advancements to stay ahead in the competitive landscape.

Data Analysis & Insights: Utilize analytical tools  to derive actionable insights, present detailed analysis to clients, and identify key metrics for business growth.

Client Relationship & Communication: Facilitate transparent and effective communication with clients to comprehend their needs and goals.