Senior Solutions Marketing Lead

8+ years of experience in B2B product marketing, solutions marketing, industry marketing, or go-to-market strategy, preferably within enterprise SaaS, platform technology, process automation, legal technology, GRC, risk, compliance, audit, regulatory operations, government technology, public-sector solutions, government acquisition, or adjacent domains.

Demonstrated fluency in one or more areas of risk, compliance, legal operations, regulatory operations, audit, privacy, third-party risk, investigations, policy management, matter management, contract management, GRC, government acquisition, public procurement, or government contracting.

Strategic Messaging:

Proven ability to translate complex enterprise buyer challenges into clear positioning, messaging, personas, use cases, narratives, and scalable sales plays.

Strong experience developing pitch decks, executive POVs, persona guides, discovery guides, talk tracks, objection handling, demo and use case mapping, business case tools, and sales training.

Buyer Journey Content:

As a Senior Solutions Marketing Lead for Risk, Compliance & Legal, you will serve as a senior individual contributor and strategic commercial leader with ownership of the solutions-selling motion for one of Appian’s priority domains.You will define the market narrative, buyer problems, messaging, personas, priority use cases, and field plays that help Chief Risk Officers, Chief Compliance Officers, Chief Legal Officers, General Counsel, and other domain leaders understand how Appian can address their most critical operational challenges.

You will translate buyer, customer, market, and competitive insights into a repeatable go-to-market strategy spanning positioning, buyer journey content, campaign inputs, customer proof, thought leadership, and sales enablement.

During your first year, success will include delivering the foundational GTM strategy and asset roadmap, activating a cross-functional domain team, and driving measurable adoption across Sales, Field, and partner organizations.

Own the Domain GTM Strategy:

Define the Risk, Compliance & Legal positioning, messaging hierarchy, segmentation, buyer personas, priority use cases, proof points, and broader go-to-market narrative.

Build Persona-First Frameworks:

The Product Marketing team at Appian sits at the strategic intersection of product innovation, corporate communications, and global sales execution. Our mission is to transform complex technological breakthroughs into clear, high-impact market positioning that demonstrates Appian's undisputed value in Enterprise-Grade Orchestration. We build the foundational go-to-market strategies, campaign architectures, and competitive narratives that enable our global salesforce to win multi-million-dollar enterprise accounts.