toogoodtogo

B2C Marketing Lead, North America

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At a Glance

Location
New York, United States
Work Regime
hybrid
Experience
2–3 years
Compensation
role in the United States is $106,800 - $150,000. Actual salaries may vary and
Posted
2026-07-15T09:09:02-04:00

Key Requirements

Domain Knowledge

  • Energy
  • Marketing

Benefits & Perks

Health Insurance

& Security Premium Health Coverage: 100% employer-paid medical (EPO), dent

Requirements

The Experience: 6+ years of experience in consumer marketing with a proven track record of full-funnel consumer demand generation, acquisition, and retention.

Experience within a high-growth app or mobile-first marketplace environment is highly preferred.

People Leadership: Minimum 2–3 years of people management experience leading and developing multi-disciplinary marketing teams

You can design an overarching brand strategy, align global frameworks, and actively push your team to deliver boundary-breaking creative work.

Data Fluency: A strong data-driven mindset with a proven track record of using complex data, market research, and testing frameworks to make better strategic decisions and measure true business impact.

Demonstrate Integrity and Responsibility: You do the right thing when no one is watching.

Compensation & Benefits

Agility & Autonomy

Modern Hybrid Model: Maintain a high-performance rhythm with a balance of focused remote work and collaborative office days (3x a week) in our NYC hub.

Global Mobility: The flexibility to work from abroad for up to 30 days per year.

Dedicated Time to Recharge: 20 days of paid vacation plus additional paid volunteer time through our Shareback program.

Parental Support: Comprehensive paid parental leave with top-up support to ensure you can be present for life’s most significant milestones.

Holistic Wellbeing & Security

Responsibilities

As the Consumer Marketing Lead for North America, you will have the ultimate responsibility of accelerating consumer demand across the US and Canada while building a sustainable, world-class brand.

In this high-impact role, you will act as a strategic right-hand to the Head of Marketing for North America, owning the overarching consumer marketing engine and defining a new category of marketplaces.

You are a creative marketer who isn't afraid to push boundaries, but you back up your big ideas with rigorous data fluency and execution.

As an exceptional people leader, you will directly manage and mentor a high-performing B2C marketing team of 3 (Sr Marketing Manager, Marketing Manager, CRM Manager).

You will drive local innovation, advocate for the North American consumer, and seamlessly collaborate with our Global leaders to scale our marketplace.