afresh
Demand Generation Manager
At a Glance
- Location
- San Francisco, California, United States
- Experience
- 6+ years
- Compensation
- el for Tier 1 events. Salary: $158,400 – $237,600 OTE (Includes a base salary p
- Posted
- 2026-06-10T10:50:48-04:00
Key Requirements
Domain Knowledge
- Marketing
- SaaS
Requirements
6+ years of demand generation experience at an enterprise B2B SaaS company, ideally one selling into a defined, named-account market
Direct experience setting demand strategy and making investment calls — channel mix, allocation, and prioritization decisions
A clear point of view on the modern AI-native marketing stack — you've proven out tools and workflows in your own work and bring informed recommendations to the team
Hands-on experience building and running campaigns in HubSpot, on LinkedIn, and Google, including copy, tracking, and reporting — not solely through agencies
Demonstrated experience leading Tier 1 events end-to-end, including booth strategy, executive dinners, and on-site sales coordination, with measurable pipeline impact
Experience running webinar programs end-to-end, including content development and distribution
Compensation & Benefits
: Base salary, variable and equity
This is a hybrid role based in the San Francisco office (2 days/week). Expect 5% travel for Tier 1 events.
Salary: $158,400 – $237,600
OTE
(Includes a base salary plus a 10% target variable bonus)
Responsibilities
Enterprise Demand Generation Manager
to define and drive how Afresh shows up in the grocery market.
This is a high-ownership role at the center of our go-to-market: you'll set the channel strategy, build end-to-end programs, and partner closely with sales to turn engagement into pipeline.
We're looking for someone to help build a modern, AI-powered demand engine — with the autonomy to make real calls about where to invest, what to kill, how to reach customers at every stage of the sales cycle, and how to win.
What makes this work distinctive is our market.
We sell to a defined set of enterprise grocery retailers, which means demand generation here is a craft of precision rather than volume.
About the Company
Founded in 2017, Afresh is using AI to tackle the #1 solution to curb climate change: reducing food waste. By building AI specifically for the intricacies of grocery—from the fresh perimeter to the center store—we help grocers minimize waste and maximize sales.
Afresh sits at an incredible intersection of positive social impact, rocket ship financial growth, and cutting-edge technology. Our best-in-class AI research has been published in top journals, including ICML, and our investors include Al Gore’s Just Climate, former Whole Foods Market CEO Walter Robb, and Eric Schmidt's Innovation Endeavors.
Grocery is the past, present, and future of our food system – the waste we create today will impact our planet for years to come. Join us as we continue to build a vibrant, diverse, and inclusive team that embodies our company’s values of proactivity, kindness, candor, and humility.
Afresh provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity/expression, marital status, pregnancy or related condition, or any other basis protected by law.
Here at Afresh, many of our employees work remotely provided that they reside in one of the following states: AL, AR, CA, CO, FL, GA, IL, KY, MA, MI, MT, MO, NV, NJ, NY, NC, OR, PA, TX, WA, UT, VA, WI
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