Trade Marketing Manager

4+ years of progressive experience in trade marketing, shopper marketing, or commercial marketing within CPG or Food & Beverage

Proven track record of developing and executing national and account-specific trade marketing strategies that drive measurable sales lift and ROI

Demonstrated experience managing direct reports and leading cross-functional teams in a fast-paced, matrixed environment

Strong business and financial acumen, with ability to manage budgets, evaluate trade spend effectiveness, and optimize investment across programs

Advanced experience with syndicated data (Circana or similar), trade analytics tools, and translating insights into actionable recommendations

Proven ability to build annual trade calendars, align to brand priorities, and deliver against volume and revenue targets

Thriving Wellness Community:

Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including:

24/7 online physician consultations

virtual mental health resources

life coaching

engaging employee community groups

Spearhead the development of the U.S. trade marketing strategy in partnership with U.S. Sales and Brand Marketing, ensuring alignment to commercial priorities while delivering against the annual calendar and key focus periods

Lead all trade and shopper marketing programs and toolkits for the U.S. Sales (Retail, On-Premise) team at the national, regional, and retailer-specific level, including consumer sweepstakes, cross-promotions, and coupon programs that drive secondary display and incremental volume

Develop account-specific point-of-sale materials in close collaboration with Brand Marketing, Sales, internal design teams, and external vendors, ensuring brand consistency and in-market effectiveness

Own and manage the annual trade marketing budget, including planning, tracking, and optimization of spend to maximize ROI

Evaluate promotional effectiveness using Circana, Margin Minder, and internal sales data, translating insights into actionable recommendations to improve performance

Create and manage coupon programs end-to-end, including execution, tracking, and analysis of redemption to inform future optimization

It’s more than just water. FIJI Water is known for its iconic square bottle and unique mineral profile. Since 1996, FIJI Water has embodied what it means to be Earth's Finest Water® and is sold in more than 90 countries. FIJI Water is committed to doing business responsibly and seeking opportunities to make a difference. This means investing in sustainability, the environment, and local communities to enable positive change.

The

Trade Marketing Manager

is responsible for spearheading national, regional and account-specific trade marketing opportunities for FIJI Water, and managing the Assistant Manager, Trade Marketing.

The role requires a strong understanding of Retail and On Premise channels, accounts, shopper marketing strategies and tactics, ROI analysis and volume forecasting, and general consumer and customer marketing principles. Strong initiative and planning, project management, organization, and attention to detail are essential in this role.

This position works cross-functionally with Retail Sales, On Premise Sales, eCommerce, Brand Marketing, PR & Events, Category Management, Sourcing, Finance, and our in-house creative agency as well as with multiple external partners and vendors.