mediabrands

Director, Strategy (HCP)

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At a Glance

Location
New York, United States
Experience
8+ years
Posted
2026-03-18T10:09:41-04:00

Key Requirements

Domain Knowledge

  • Healthcare
  • Media

Requirements

8+ years in integrated planning role in with at least 3+ years in Healthcare and HCP media, creative, innovation or communications discipline (digital, content, invention, social, activation)

Ability to think differently: creative & adaptive, entrepreneurial, independently minded; deeply immersed in cultural understanding and driven by a desire to know more the world / to better understand people’s motivations & behaviors in the shifting landscape

Nice to have:

Confidence in audience segmentation – the ability to develop and profile audiences for strategic opportunity.

Knowledge of key media tools such as M3-MI/ IPSOS/ MRI/Simmons (survey dashboards), comfort in resources such as Mintel, WARC

Compensation & Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Responsibilities

As a HCP Strategy Director, you are responsible for the creation of the strategic direction a brand will take in communications to achieve their business goals. You are responsible for helping to strategize, produce and make sense of the key data, HCP behaviors, and market intelligence required to design the best possible holistic communications plan to deliver on that task. This work should be held up as best practice both within the agency and externally – recognized by winning awards and client scores.

You are responsible for creating the strategic recommendations and engaging with the client in an advisory capacity. You will report to the Client Lead to deliver brilliant strategic thinking for the client team. Creative thinking, sound presentation skills & leadership behaviors are critical in delivering success in this role. Your work drives re-appraisal of communications and what media can do in the world, and your work will be seen as driving the agency forward.

Maintaining excellent client relationships & understanding of the clients' key business and challenges

Be the knowledge expert with solid understanding of Pharma, Prescription drugs, marketing

Have previous knowledge of professional media channels directed to Healthcare Professionals