criticalmass
VP, Search
At a Glance
- Location
- Vancouver
- Experience
- 15+ years
- Department
- Strategy
- Posted
- 2026-03-08T19:04:45-04:00
Key Requirements
Required Skills
Domain Knowledge
- Finance
- Government
Requirements
10–15+ years of Search experience, including 5+ years leading high-performing Search teams across multiple accounts.
Experience managing department-level staffing, resourcing and operations.
Strong communication and data storytelling skills (written and verbal), with confidence presenting to executive clients and agency leadership.
Deep expertise in SEO (technical + content + UX + measurement) and experience overseeing SEM strategy or managing large-budget paid search campaigns.
Experience integrating paid and organic search strategies and workflows to reduce costs while maximizing key business outcomes.
Proven track record of driving measurable performance improvements.
Responsibilities
Spearhead and deliver educational Search presentations, developing internal slideware to keep other disciplines updated on search news, trends, best practices, and “what it means for your clients” opportunities.
Own staffing strategy and resourcing across the global Search practice and client portfolio, partnering with Operations and account leaders to forecast needs, allocate talent, and address coverage gaps proactively.
Lead administrative and operational oversight for the discipline (e.g., capacity planning, utilization, role mix, and scalable delivery models, performance reviews, capability roadmaps).
Client leadership & business growth
Act as the executive Search lead for priority accounts, guiding senior stakeholders and ensuring Search programs align to business objectives, scope and measurable outcomes.
Lead the creation, definition, execution, and optimization of holistic search strategies (SEO + SEM + GEO), including multi-year roadmaps.