Manager, Audience Analytics

Curiosity and Understanding: Possess intellectual curiosity and a solid understanding of the data and digital media ecosystem, with the ability to view challenges from a brand’s business perspective.

Media Recommendations: Experience contributing to holistic, cross-channel media recommendations and optimizations tied to business outcomes, from understanding the strategic overview to supporting technical implementation.

Audience-Based Planning: Experience in supporting the development of audience-based and performance-based media plans, utilizing outcomes and KPIs to inform digital partner and channel splits.

Digital Marketing Technologies: Familiarity with digital marketing technologies, including DSP, Ad Server, Ad Verification, Site Analytics, and audience syndication and measurement tools.

Ad Tech Platforms (Hands-on): Practical experience working with DMPs, CDPs, CRM platforms, onboarding partners, and other ad tech platforms for audience development, onboarding/syndication, and taxonomy structure maintenance is strongly preferred.

Data-Driven Insights: Proven experience in developing and presenting data-driven insights for clients.

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below.

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

The Audience Analytics team strengthens our data-driven products and services, supporting our clients' audience-first, data-driven, and outcome-based approaches across all media buys. The team uses proprietary people-based data to enable data-driven decisions throughout planning and activation, aiming to maximize client business outcomes.

The Manager, Audience Analytics, serves as a key day-to-day contact for specific client teams. This role focuses on providing robust data-informed solutions in collaboration with Client Solutions, Comms Strategy, Comms Design, and Partnership teams. The Manager ensures addressable audience strategies are effectively developed and executed across all media channels to reach high-value audiences.

The Manager, Audience Analytics, should be proficient in digital media and skilled in leveraging the agency’s proprietary data and platforms. They will support the acceleration of client’s audience-centric and data-driven efforts. Success in this role requires eagerness to learn and apply emerging tech and data solutions, a knack for uncovering insights, and a proactive approach to developing new ideas for the team.

This is a client-facing role where the Manager will work closely with clients to help integrate their MarTech and AdTech solutions. They will provide support and recommendations across the paid, owned, and earned media ecosystem, contributing to the foundation of the client’s addressable media approach. The Manager will also support the agency's audience-first approach by applying addressable data-driven thinking in their daily work.

Apply agency’s proprietary data and platforms to identify high-value audiences and support the development of audience-first, addressable strategies that aim to reach key consumers and contribute to business goals.