Sr Manager, Brand Strategy & Activation - Portfolio Vehicles

8+ years of experience in marketing, with a minimum 3-5 years in brand marketing.

Experience with franchise management/marketing, content marketing, retail/commercial marketing, social media marketing, PR & influencer marketing valued

Experience managing a portfolio spanning multiple categories (toys, apparel, publishing, etc.).

Strategic thinking: Ability to define brand vision and multi-year roadmaps.

Consumer insights & research: Strong understanding of consumer psychology, brand equity drivers, and cultural trends.  Ability to synthesize data and pull insights to create recommendations

Thorough understanding of marketing mix and KPIs

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How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

The Sr Manager, Brand Strategy & Activation will lead defining the long-term brand strategy, positioning, and cross-category strategy.

The Sr Manager will focus on Thomas & Friends, Matchbox and Disney Pixar Cars, developing and executing strategies that define the brand strategy, accelerate brand awareness, drive launches and grow the full franchise business.  The Sr Manager will manage a team of direct reports, and will report directly into Head of Brand for Portfolio Vehicles.

Partner with leadership to define brand vision, mission, and positioning

Steward brand equity across all categories (toys and franchise verticals)

Lead consumer insights work and make informed recommendations to inform equity and purpose

Develop portfolio strategy in partnership with leadership

CREATIVITY IS OUR SUPERPOWER.

It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.