keplergroup
Manager, Retail Media Strategy & Activation
At a Glance
- Location
- New York, United States
- Experience
- 5+ years
- Compensation
- al Compensation: Base Salary: $90,000 - $110,000 Target Annualized Discretiona
- Posted
- 2026-06-26T14:22:52-04:00
Key Requirements
Required Skills
Certifications
- SAFe
Domain Knowledge
- Healthcare
- Marketing
- Media
- Retail
Benefits & Perks
/Dental/Vision Unlimited PTO 401k Contributions $75/mo Wel
Requirements
3–5+ years of experience in digital media planning, activation, and performance marketing, with a distinct focus on Retail Media Networks.
Proven, hands-on experience activating retail media through Criteo is required.
Strong experience with Walmart Connect and/or Target Roundel is highly preferred.
Experience managing and developing a team of 2+ direct reports (Analysts/Senior Analysts).
Familiarity with managing large product catalogs, item-level/ASIN management, and inventory-driven optimization.
Familiarity with retail media management tools such as Pacvue, Skai, or similar commercial technologies is a strong plus.
Compensation & Benefits
Base Salary: $90,000 - $110,000
Target Annualized Discretionary Bonus: 5% ($4,500 - $5,500)
Target Total Cash: $94,500 - $115,500
Healthcare/Dental/Vision
Unlimited PTO
Responsibilities
Serve as the strategic lead across Retail Media Networks (RMNs), focusing heavily on ecosystems like Walmart Connect, Target Roundel, and emerging commerce platforms.
Act as the primary point of contact and subject matter expert for assigned clients; proactively manage communication, translate complex retail data into strategic narratives, and build strong partnerships.
Lead campaign strategy, planning, and optimization across performance-driven retail media channels to drive measurable business outcomes and return on ad spend (ROAS).
Oversee hands-on activation and execution within retail aggregation platforms, specifically requiring deep operational excellence in Criteo.
Partner with Media Analytics to support deep-dive reporting and actionable insights, and collaborate with Client Solutions to align platform strategies with overarching client business goals.
Codify and share retail media best practices, industry POVs, and optimization frameworks to streamline internal workflows and drive operational excellence.