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Lifecycle Marketing Manager - Acquisition
At a Glance
- Location
- United States
- Work Regime
- remote
- Experience
- 3+ years
- Compensation
- icipated base salary range is $103,000 - $129,000 per year. For all other U.S.
- Posted
- 2026-02-13T16:47:31-05:00
Key Requirements
Required Skills
Domain Knowledge
- Education
- Marketing
- SaaS
Requirements
A customer-centric mindset and passion for helping users unlock the full value of a platform.
3+ years in lifecycle marketing, customer marketing, or retention/growth marketing roles (preferably in SaaS)
Proven experience building and optimizing lifecycle campaigns that increase product usage and drive account expansion
Strong technical fluency with Customer.io, Chameleon, and segmentation logic
Working knowledge of Salesforce, Snowflake, and Sigma, and the ability to partner closely with data and ops teams
Excellent execution and measurement skills with confidence in creating, launching, and scaling campaigns from end to end
Responsibilities
Design and execute multi-channel lifecycle programs (email, in-app, SMS) that drive deeper product adoption and maximize value realization
Collaborate with Product Marketing to translate new feature releases into compelling, customer-facing lifecycle campaigns
Partner with Customer Success to define and act on expansion triggers, creating opportunities for upsell and cross-sell through behavior-based signals
Own lifecycle execution systems and campaign logic within Customer.io and Chameleon to ensure data accuracy, clean targeting, and reliable delivery
Work closely with Ops, Data, and Engineering to align lifecycle programs with broader customer journey insights and infrastructure (Salesforce, Chilipiper, Snowflake, etc)
Establish and maintain scalable lifecycle campaign architecture that supports automation, segmentation, and testing across multiple channels